Privacy Policy

Shuddha Herbs LLC (“Shuddha”) respects privacy as anyone else does and should. As such, Shuddha has adopted this Privacy Policy (this “Policy”) to inform you of how Shuddha and third parties acting on its behalf (together with Shuddha, “we”, “us”, or “our”), collect, use, disclose, and protect your personal information. This Policy also specifies your rights and explains how you can opt-out of some of our uses and disclosures of your personal information.

We collect, use, and disclose personal information about you solely for business purposes and as specifically stated in this Policy. Please note that when you use the Shuddha website (the “Site”), you are consenting to the collection, retention, disclosure, and other uses of your personal information as specified in this Policy. 

Our primary purpose in collecting personal information is to provide you with a secure, smooth, efficient, and customized experiences. We may use your personal information to:

  • Process your order on the Site
  • Send you notifications about your transaction or shipment
  • Provide and improve our customer support
  • Customize, measure, and improve our services
  • Design our website in consequence of the way visitors use it
  • Deliver target marketing, service update notices, and promotional offers based on your communication, and assess the success of our marketing and advertising campaigns
  • Complete security checks related to the use of our services and help us screen for potential risk and fraud
  • Contact you by email or by the method selected in your preferences.

Categories of Personal Information We Collect 
We collect the following categories of personal information:

  • Identifiers, such as your name, postal address, email address, social network details, telephone number, or other similar identifiers. This information may be disclosed, as required, to internal and third-party customer support teams, e-commerce platform service providers, analytics and marketing service providers, and health and safety management service providers, or such service providers may collect this information from you when you use the Site or otherwise interact with them.
  • Protected Classification Characteristics under Texas or federal law, such as age, and gender. This information is disclosed to customer support teams, and analytics and marketing service providers, or such service providers may collect the information from you when you use the Site. As it relates to age, gender, medical conditions, physical or mental disability, pregnancy or childbirth-related medical conditions, genetic information, and any similar information, health and safety management service providers may collect such information from you when communicating directly with you.
  • Commercial Information, such as products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. This information is disclosed to Shuddha’s marketing team, e-commerce platform service providers, and analytics and marketing service providers, or such providers may collect such information from you when you use the Site.
  • Payment and Financial Data, such as any data that is needed in order to fulfil an order, or that you use to make a purchase, such as your debit or credit card details (cardholder name, card number, expiration date, etc.) or other forms of payment (if such are made available). Such payment and financial data is handled by Shuddha and the payment processing provider(s) in a manner compliant with applicable laws, regulations and security standards.
  • Internet/Network Information, such as browsing history, search history, IP address, device identifier, browser type, operating system, the data and time of your visit on the Site, and information related to your interaction with advertisements, the Site, and emails sent to you. This information is disclosed to Shuddha’s marketing team and analytics and marketing service providers, or such providers may collect such information from you when you use the Site.
  • Geolocation Data, such as location information from your device or estimated based on your IP address. This information is disclosed to Shuddha’s marketing team, and analytics and marketing service providers, or such providers may collect such information from you.
  • Sensory Information, such as recordings of phone calls with you, where permitted by law. This information is disclosed to Shuddha’s customer support and management teams.
  • Other Personal Information, including information you provide for us to post in a public space, including on the Site (such as testimonials) or on Shuddha’s social media pages, or that you post directly on Shuddha’s social media pages, information from your social media profile and information posted on your personal webpage, other information you submit, either by email, or when you attend any Shuddha events or communicate with internal or third-party customer support teams. This information is disclosed to marketing and customer support teams, and marketing service providers, or such providers may collect such information from you.
  • Inferences, such as your profile reflecting personal preferences, characteristics, and predictions about your interests and preferences. This information is disclosed to Shuddha’s marketing team, and analytics and marketing service providers, or such providers may collect such information from you.

Sources of Personal Information 
We obtain the personal information listed in the categories above as previously specified, or otherwise from the following sources, as applicable:

  • Directly from you when you provide it to us, including when you contact us, when you visit the Site, and when you make purchases on the Site. Some of Shuddha’s service providers may further disclose personal information to their own third-party service providers, as required for them to provide their services.
  • Indirectly from you, for example, from observing your actions on the Site, or automatically using cookies and other tracking technologies, as further specified in the “Tracking Technologies” section below. We may also obtain personal information about you from some of our business partners or companies who compile information about shoppers and their preferences, and from certain social media platforms.

Tracking Technologies 
When you visit the Site, we collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, which websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”. 

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Do Not Track 
Please note that we do not alter the Site’s data collection and use practices when we see a “Do Not Track” signal from your browser. 

Sale of Personal Information and Disclosure to Other Parties

  • Service Providers. Shuddha shares data with its service providers, including third party providers that help with the following: order fulfillment, payment processing, fraud detection and identity verification, website operation, market research companies, support services, promotions, website development, data analysis, etc.
  • Other parties due to a merger, acquisition, or sale. Shuddha may share data in the course of a corporate transaction such as a merger, acquisition, or sale of all or a portion of its assets.
  • Other parties as required by law. Shuddha may disclose your information in the course of any legal process, upon request from a government entity, to protect our legal rights, to protect your safety or the safety of others, to investigate or prevent fraud, or in order to comply with the law or a legal requirement such as a subpoena.

As mentioned, maintaining your privacy is very important to Shuddha. Therefore, all your purchase transactions are processed via Woocommerce Gateway and are fully secure. You can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

We may provide links or refer you to third-party websites or apps, including social media platforms. Please note that this Policy only applies to individuals who interact with Shuddha as consumers. This Policy does not apply to, and Shuddha is not responsible for, the privacy practices of any third parties. We invite you to read their privacy policies carefully.

As described above, we may use your personal information to provide you with targeted advertisements and/or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by using the links below:

Despite the existence of this Policy and Shuddha’s efforts to maintain your privacy rights and protect your personal data, the transmission of information through the Internet is not always completely secure, and as such, we cannot guarantee the security of your data during transmission through the Shuddha website and any applications used.

When you place an order through the Site, we will maintain your personal information for our records as required, unless and until you ask us to delete this information when feasible.

This Policy may be updated from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons, and the updated Policy will be posted on the Site. Please consult the Policy periodically for updates. Your continued use of the Site following the posting of such updates constitutes your acceptance of such changes.

The Site is not intended for individuals under the age of 18, and Shuddha does not intentionally collect any information from minors. If you are the parent or legal guardian of a child under the age of 13, and believe that your child has provided personal information to us, please contact us as specified in the section below to inform us and request deletion of this personal information.

For more information about our privacy practices, to make requests related to your privacy rights, or if you would like to make a complaint, please contact us by e‐mail at or by mail at the following address: 

Shuddha Herbs LLC 
2833 Crockett St. #115
Fort Worth, TX

Responses to Your Requests
You will receive a response to your request within 45 days of its receipt. If more than 45 days (but no longer than 90 days) are reasonably required, you will be informed in writing of such an extension. If your request is not fulfilled, you will be provided with a justification within 45 days of your request.